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Adam Queen, Your Serve Tennis



Adam Queen, Your Serve Tennis

Retailer Adam Queen serves the hot tennis market in Atlanta. As vice president of Your Serve Tennis, Queen is constantly in motion, addressing things that are happening at the eight store locations, interacting with customers and suppliers, and getting the word out locally about tennis and tennis service. Queen, who
plays recreationally, learned to string when he was 14 (he’s an MRT) and helped out the store through high school and college at Georgia Tech, where he holds a degree in management. He’s realistic about retailing today, understanding that while the internet is here to stay, brick-and-mortar stores always will play an
important role. “There is value in being where the consumer is,” Queen says. “There is definitely an opportunity for retailers. You can’t just be about giving out product. You have to look at your business and think, why is there a benefit for consumers shopping with me? What can I offer them?”


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