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Daniel Becker, Babolat



Daniel Becker, Babolat

When it comes to tennis marketers, it would be hard to beat the enthusiasm of Daniel Becker, who is the Global Social Media Manager for Babolat. A graduate of Kenyon College, where he was captain of the tennis team, Becker worked for Lagardere Unlimited as a player agent for two years before joining Babolat nearly two years ago. “He’s a passionate tennis player,” says Babolat Marketing Director Susan DiBiase. “He initiated employee tennis clinics and loves nothing better than a good lunch workout on the court with the marketing team.” But beyond that, he keeps the buzz going about the Babolat brand. “Daniel is an integral part of our U.S. team,” DiBiase adds. “He’s a natural marketer and ‘idea factory.’ He understands the Babolat culture and really knows how to communicate the brand values to our target consumers. I’m certain tennis runs in his blood.”


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